New Conservative Brand?

Cassandra over at Villainous Company discusses the future of the conservative brand:

....We need to start making the case that nearly all of these issues are ones which have traditionally been resolved at the state and local level. We need to frame this as a "freedom" issue: when the federal government imposes a one-size-fits-all moral code upon 50 very different states, we LOSE the freedom to decide and debate amongst ourselves how we want to live....

....There may be better words for this, but in broad, overarching terms conservatives need to frame the choice facing voters as being between a Party of Opportunity and Freedom which maximizes individual dignity, responsibility, and choice and minimizes government interference in the lives of citizens a Party of Pessimism and Control which maximizes dependency on government, waste and inefficiency and minimizes productivity, opportunity, and accountability.

It seems to me that that's pretty much the conservative brand as it once was. The vast majority of conservatives who I know are "conservative because [they're] classical liberal[s]". But that's just a way of saying that you don't believe in turning your (or anyone else's) morals into legislation. (This could lead to another entire post about how a moral decision stops being moral, when it's made at gun point.) I forgot where I was going with this. Anyway, check it out.